Saturday, October 19, 2013

Microsoft Surface Pricing

Microsoft  Surface

The Microsoft Surface Tablet is now available in the Philippines. Microsoft hopes it can take aways some of the market from Apples iPad which makes up a little more than over half of the tablets sold.

The 32 GB version of the Microsoft Surface is priced at Php29,999, which is a bit more than the expected Php28,990 price of the Apple iPad 4 32 GB WiFi when it gets here. Given that the Microsoft Surface comes with MS Office Home & Student (Word, Excel, Powerpoint and One Note), it price priced to match the price of the Apple iPad 4 32 GB WiFi.

People who would choose a Microsoft Surface over an iPad would mainly do so because of MS Office or the keyboard, for office type software. Getting the Touch Keyboard Cover with a 32 GB Microsoft Surface brings the price up to Php33,999. If you really plan to do a fair bit of typing with the Microsoft Surface, than the Type Keyboard Cover is the better choice. This would bring the price up to Php 36,998.

The 64 GB version of the Microsoft Surface is also available, but only together with a bundled for a total price of Php37,999.

The pricing is competitive, but it will not be an iPad killer. 

First, you can buy an iPad 2 for as low as Php18,990 or in a few weeks get an iPad 4 16 GB WiFi model for Php23,990. Microsoft has no Surface models available to compete at this price points. 

Second, even those who want a 32 GB or 64 GB tablet, the iPad is a better choice, unless you really want the keyboard or MS Office. The iPad has more apps. 

Me, I would be in the marker for a ultraportable laptop like device. If I bought a Microsoft Surface, I would get the 32 GB model with a Type Keyboard Cover. That would cost me all of Php36,998. Now the question is, for Php36,998 is there anything else I would like better? 

Asus Transformer Pad TF300T

There is the Android powered Asus Transformer Pad TF300T 32 GB with a Mobile Keyboard Dock for Php24,990. The Microsoft Surface Keyboard Cover is so thin it feels like you are not carrying a keyboard around. The Asus Transformer Pad which looked innovative last year, looks cumbersome and bulky with the sleek ingenious surface design. But still that is all of 12K cheaper.


Another option would be to get a Asus VivoBok x202e. This starts as low as Php20,990 and combines a touchscreen and Windows 8.

In sum, the Microsoft Surface is priced reasonably and has no direct competition for those who want a tablet with a keyboard. I just would not expect to see to many of these things at the local Starbucks.


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